Cacique Names GALLEGOS United Creative Agency Of Record
12 de febrero de 2020
Cacique -one of the top authentic Mexican food brands and leading producer of Hispanic style cheeses, creams, chorizos and salsas in the U.S.- announced it has named award-winning agency GALLEGOS United as its agency of record (AOR) for advertising. GALLEGOS United will be Cacique's lead agency driving overall brand strategy, creative development across all media channels & social media. The agency's work on behalf of the brand is expected to begin immediately.
"After learning more about the depth and breadth of GALLEGOS United's capabilities and approach to the total marketing mix – which aligns directly with our evolution toward connecting the Cacique brand and foods with when, where and how consumers are navigating the moments of their lives – it became evident that GALLEGOS United is an ideal partner to help us realize our growth goals" said Gil de Cárdenas, CEO of Cacique.
"This is a special opportunity and mission that we feel privileged to be on - an ambitious vision, with smart and collaborative leaders at a growing company, plus the responsibility of playing a pivotal role in driving growth—it doesn't get much better," said John Gallegos, founder and CEO of GALLEGOS United. "Cacique is a 46-year-old, family owned company with a rich heritage, a lot of momentum and strong affinity among a loyal base of consumers. We're thrilled to be onboard to help harness Cacique loyalists' love for the brand and capture the broadly growing popularity for and exposure to authentic Mexican foods, further driving their business growth and cultural impact."