Liz Unamo|27 de agosto de 2019
The Second Chances campaign by Casanova//McCann was honored at the Ad Stars awards ceremony, held in South Korea between August 22-24, with a Grand Prix in Public Service Advertising (PSA), Gold in Direct, Gold in Outdoor, Gold in Promotion, Gold in Videos and Silver in Diverse Insight.
“We are very happy and very proud that international juries continue to recognize the power of Second Chances. This year, Ad Stars had more than 20,000 entries from sixty different countries, so winning a Grand Prix, four gold trophies and a silver fills us with pride" said EVP & CCO Elias Weinstock of Casanova//McCann.
The project, an association of local police departments with the non-profit organ-donation society Donate Life, gives drivers who commit traffic offenses a second chance with a pardon in appreciation of their being registered organ donors giving other citizens asecond chance at life.
“Second Chances promotes organ donation with powerful social, digital, and public relations communications. One of Ad Stars´ goals is to promote social good with new technologies and original ways to solve problems, which is why I believe Second Chances managed to stand out the way it did," Weinstock said.
Ad Stars awards creativity involving cutting-edge technology - its goal is to share creative solutions that can change the world.
The campaign was awarded five Lions at the 2019 Cannes Lions International Festival of Creativity, which positioned Casanova//McCann as the most awarded Hispanic agency at the event for the second straight year.