Our Plan is to Expand the Cannes Lions TV Study, according to Susie Walker of Cannes Lions Festival
03 de marzo de 2021
For Susie Walker, head of awards at the Cannes Lions International Festival of Creativity, when a campaign wins a Lion it identifies creativity that drives a brand’s sales.
“It’s a kind of exchange. If you produce really creative work, you can win Lions, and because you’ve created such brilliant creative work, you also help the brand move products. So I believe a Lion is the result of having done that,” she said.
Walker, who took part in the Creative Circle USA webinar dubbed Guide to Cannes Lions Entries, let it be known that the online version of the festival was to be expanded as a contingency measure.
She said that in the last few years “we’ve had a digital pass you can buy, and it was called the Cannes Lions Digital Pass or Cannes Lions TV. I believe it was called the latter during the first year because we were handling a Cannes Lions study of TV, and the plan for this year is to expand that study because we really don’t know what’s going to happen.