Andrew Ward, who currently serves as VP, CM360, will head the new group as general manager
Charter, Comcast, and Cox to form a new group to sell national advanced advertising solutions
05 de abril de 2018
Charter Communications, Comcast Corporation and Cox Communications, owners of NCC Media, announced they are creating a new division within NCC to design, deploy and sell unified advertising solutions across NCC’s participants’ national footprint.
The group will use non-personally identifiable data and targeting capabilities to create advanced video advertising products that deliver greater scale, audiences and measurement to meet current and future demands of advertisers. It will launch later this year.
Comcast Media 360 (CM360), Comcast Spotlight’s former national advertising sales team, will form the foundation of the group together with resources from NCC Media, Charter Communications, and Cox Communications.
The group will build products that deliver targeted audiences across linear and video on demand (VOD) platforms. It will drive research, data and analytic capabilities to provide consistency in how the advertising industry measures the effectiveness of an advertisement and simplify how agencies manage campaigns.
Andrew Ward, who currently serves as VP, CM360, will head the new group as general manager. Ward, who previously spent 15 years at NCC Media, has more than 30 years of experience bringing new advertising solutions to market.
“In today’s rapidly changing media marketplace, advertisers are looking for scale, reliability and proven results to reach audiences across devices and time. Charter, Comcast, Cox and NCC Media are uniquely positioned to lead this industry evolution with integrated advertising solutions driven by non-personal data, precise audience delivery and robust performance measurement,” said Ward.
NCC Media’s Board of Directors is spearheading the initiative and is led by David Kline, EVP and president of Media Sales at Charter Communications, Billy Farina, SVP at Cox Media, and Marcien Jenckes, president of Advertising at Comcast Cable.