Cheetos reclaimed its Super Bowl icon status last year and is back this year with the launch of a campaign and Super Bowl commercial featuring serious star power alongside a seriously delicious snack: newly released Cheetos Crunch Pop Mix.
Fans can get a preview of the Super Bowl ad
in a teaser that features actor, Ashton Kutcher, who discovers some shocking evidence — mysteriously tied to Cheetos Crunch Pop Mix.
"Following the success of Cheetos' big return to the Super Bowl last year with our biggest innovation in a decade in Cheetos Popcorn, we had to dial up both our product and Super Bowl campaigns this time around," said Rachel Ferdinando, SVP and Chief Marketing Officer, Frito-Lay North America. "I humbly believe we've accomplished that with new Cheetos Crunch Pop Mix, bringing fans their two most beloved flavors in Cheetos Popcorn with Cheetos Crunchy. And we're bringing it to the biggest stage with the help of the multi-talented Ashton Kutcher, who we're thrilled and honored to work with."