Chivas Guadalajara has appointed One Entertainment as its licensing agency for the US and Canada

Iconic soccer club Chivas Guadalajara has appointed Las Vegas-based One Entertainment as its licensing agency for the United States and Canada. One Entertainment will develop the club’s off-field activities with a comprehensive merchandising program across major product categories. The first Chivas Guadalajara products are expected to launch in Spring 2017.El Rebaño Sagrado is more than just a soccer club. Fiercely patriotic, Chivas Guadalajara has fielded only Mexican-born players throughout its brilliant 110 years history.“Few teams inspire as much passion as Chivas. Chivas goes beyond soccer – it embodies values and identity for an entire country. We are proud to work with the club in order to bring this iconic brand to legions of fans in the United States,” says Alex Altamirano, managing partner, One Entertainment.“We are thrilled to work with One Entertainment. Their expertise in both the soccer and U.S. Hispanic markets is an ideal match for a brand like ours. We look forward to bringing the Chivas Guadalajara experience to our fans, right here in the U.S,” says Javier Estrada, Sales and Licensing director, Chivas Guadalajara.“Our current soccer and U.S. Hispanic initiatives will allow us to fast-track the introduction of the Chivas merchandise. The addition of Chivas reinforces the appeal of our program, providing manufacturers and retail partners with a comprehensive and turn-key solution to reach their U.S. Hispanic consumers,” continues Altamirano.