Yair Martínez, Cinema Dinamita’s CEO

Cinema Dinamita: We have the mexican film contents that can make a difference
Maribel Ramos-Weiner|08 de octubre de 2015

“We are very excited with the launching of Cinema Dinamita on Comcast’s Xfinity TV Latino platform, which currently has around 750 thousand TV homes. This could represent an average of 3 or 4 million people”, expressed enthusiastically Yair Martínez, Cinema Dinamita’s CEO. He says they have the appropriate content to compete. “The TV business is very competed and saturated, but Cinema Dinamita has the mexican film contents that can make a difference. We are 85% devoted to mexican film. 30 years ago we began by developing, conceiving and shooting our own popular films”, explained Martínez. He added that initially they placed their product in movie theaters in the US, Mexico and even Central America. But that business model deteriorated and it was mostly sold via DVDs, pay per view, and VOD where they were very successful. “To this date we have developed together with our partners, between 200 and 300 films. It has been a self-sustaining program, that has left enough money to continue investing. That is where the idea of placing this content on a TV offer came from”. The channel was launched in mid 2013 in 10 Spanish-speaking countries: in Central America, South America and the Caribbean. It is a joint venture between America Móvil and Frontera Films (Mexico City).