Cisneros Interactive invests in ITCLICKVIDEO increasing its stake in the digital video business

Cisneros Interactive announced its investment in ITCLICKVIDEO, acquiring a 50% stake in the Latin American premium video network. Founded in 2014 by Lucas Jinkis and Diego Waciarz, ITCLICKVIDEO offers digital publishers a video on-demand platform with original content about fashion, food, travel, lifestyle, sports, music and entertainment. The company currently has deals with Microsoft/MSN, Yahoo!, Terra, Televisa, and a number of important dailies in the region. “The Cisneros organization has developed and exported top-quality content for more than 50 years, and it’s just natural for it to embark in the creation of audiovisual content for today’s digital platforms. We are confident that their leadership, combined with the synergies that exist among the Cisneros Interactive companies, will provide our advertisers and media partners an excellent solution. For example, this extensive video network will be monetized by our company RedMas, one of the largest digital advertising networks in Latin America and the U.S. Hispanic market,” stated Víctor Kong, president of Cisneros Interactive. ITCLICKVIDEO provides a comprehensive solution that incorporates the production of content, the reproduction of such via an exclusive streaming platform, and advertising sales. “The arrival of Cisneros Interactive as a partner presents great opportunity for growth, increases our digital media content offering, and supports our expansion into new countries,” emphasized Lucas Jinkis, co-founder of ITCLICKVIDEO.A point reiterated by ITCLICKVIDEO Co-Founder, Diego Waciarz, who stated: “We offer an innovative business solution, selling advertising incorporated into video content we produce ourselves, this way we provide publishers with a new possibility of generating revenue.”