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Cisneros Media: César Díaz stays as independent consultant and Marcello Coltro will now head Content Distribution

October 17, 2014

Maribel Ramos-Weiner

Jonathan Blum: Se establecerá un centro de playout de RRsat en Venevision Studios

Jonathan Blum, president of Cisneros Media, told PRODU at Mipcom that César Díaz would stay as an independent consultant managing some territories.”César is not leaving, we’re just changing the way we are going to work together. For some time now, he told us he wanted to work more independently and that made sense within the changes we’re making, and we decided to consolidate the areas of pay-TV and content distribution under Marcello Coltro,” said Blum.On the video interview, he also responded to reports in consumer media, which state that Coltro would open the Brazilian market for Cisneros. Blum said it was all speculation, but added that Coltro had many business contacts in Brazil and perhaps with him the company would set up operations in the market faster than anticipated.Blum spoke about content production in Venezuela and how the Miami studios had doubled capacity. He also said the company is looking for third-party programs to grow its catalog and satisfy client needs.