Venevisión USA, with almost two years in the US Hispanic market, a few months ago began the channel´s ad sales, and according to Kolster Pérez, Pay TV Sales Director at Cisneros Media, “acceptance has been amazing, both in the Hispanic and the Anglo Saxon market.”
Pérez has years of experience in ad sales and has brought many of his clients to the channel. He has worked for companies such as ESPN, Comcast, USA Broadcasting and has very good relations in markets like New York and Los Angeles, as well as South America.
“We have clients like Brandsmart, Tax Care, Disney On Ice, that are fascinated with the new integration of the programming and the boom of the channel,” he commented.
He mentioned that the new space El Chateo
offers product placement opportunities, mentioning that one of these integrations was with Piola, a very famous pizza chain in Miami. “We had the opportunity to take our cameras to the place and show how the pizzas are made and the most famous items on
the menu, something very interactive,” he ended.