Cisneros Media: We continue innovating with Mobius.Lab

Cisneros Media is moving with the times, and it does so together with its unit Mobius.Lab to develop products custom-made for each platform, genre, format or language, or with the work it does for Facebook to develop a new storytelling system that will allow them to make the most of the spaces in Instagram, Facebook and Messenger to deliver differentiated content.

“For several years we saw the transformations in consumption habits coming and gradually prepared for that. We have gone from the age of primetime to my time, mainly with millennial and generation Z audiences, that seek segmented contents and want to decide when, how and where is the best space to consume contents,” comments Jonathan Blum, president of Cisneros Media.

For LA Screenings, they will take together with Mobius.Lab Tierra Misteriosa (13×30’), Linajes Malditos (13×30’), Instintos Asesinos (13×30’) and Food Pop (13×30’). “The first two formats already had great acceptance in the Anglo market and now we want to expand their reach with the versions in Spanish, while we finish he production of the last two,” he highlighted.

They will additionally include products from the package Las Reinas, with big titles in HD or up-converted. “We have decided to expand it, incorporating novels such as Secreto de Amor (151×60’), Rebeca (152×60’), Amor Comprado (123×60) and Pecadora (145×60’),” he said.

He added that with the packages of the novelas Leyendas and Las Reinas they have had excellent acceptance and with Mobius.Lab they have developed a group of capsules for important clients like A+E Networks LatAm.

Blum announced the development of a new children´s production they cannot yet disclose.

“We are facing a time full of challenges to offer contents that fulfill the expectations of new consumers and at the same time monetize advertising without making it intrusive. At Cisneros Media we want to continue being pioneers of change,” he ended.