The Republica Havas advertising and communications agency has won a silver, bronze and shortlist in the CLIO Health Awards for the campaign Broken Crayons
, created for the non-profit organization Amigos for Kids. The silver was in the Events/
Experiential category, bronze in Public Relations
and shortlist in the Single Platform Campaign group.
The campaign was also honored by the CLIO Awards with a bronze in the Special Event category and a shortlist
The project consists of an art exhibit mounted by Amigos for Kids – an organization that seeks to protect children against abuse and neglect - during Miami Art Week, with drawings by real children that at first glance look normal but actually contain disturbing signs of abuse. The multiplatform campaign unleashed a huge dialogue on social networks, thanks to the video that illustrates these youngsters’ tragic plight.