29 de abril de 2019
The Culture Marketing Council: The Voice of Hispanic Market (CMC) announced that AARP is the winner of the 2019 CMC Marketer of the Year Award. AARP joins a prestigious short list of elite brands that have received the award, including Ford, McDonald’s, Sprint, State Farm, Toyota, and Walmart. Edna Kane-Williams, SVP of Multicultural Leadership at AARP, will accept the award and discuss the association’s commitment to the Hispanic and Multicultural communities at CMC’s 2019 Annual Summit. The session will take place on Wednesday, June 12, at 9:00 a.m., at the Statler Hotel in Dallas.
“It’s an honor to be recognized by the Culture Marketing Council as marketer of the year” said Kane-Williams. “At AARP, we make it our mission to understand the needs of the Hispanic community so that we can better serve it with dedicated creative that positively impacts this growing and influential population.”
To be considered for this prestigious award, companies had to demonstrate a top-down commitment to multicultural marketing and significant spending commensurate with the opportunity in marketing efforts targeting Hispanics. AARP has been a committed and consistent advertiser in the Hispanic market since 2011, with double-digit increases since entering the market. Their 360 approach, which encompasses advertising, branded content, public relations and public affairs efforts, earned them significant recognition in 2018, including CMC Culture Account Planning Excellence Awards, Grand Prix and Gold in the Best Cultural Insight category; the North American Effie Award, Multicultural and Lifestyle Segments; New York Festivals® International TV & Film Awards, Society and Social Issues; New York Latino Film Festival, Finalist in Documentary Category; Public Relations Society of America’s NY Big Apple Awards and Hispanic Public Relations Association’s ¡Bravo! Awards in the Non-Profit Category for “Media Event of the Year” and “Public Affairs Campaign of the Year” category.
“In a time when some brands that were once at the forefront of Hispanic Marketing have reduced levels of investment or taken short-cuts on Hispanic creative, AARP has reinforced its efforts to become a leading example of excellence in Hispanic marketing, communications and outreach,” said CMC Chair Isaac Mizrahi, co-president/COO of ALMA. “A big congratulations to AARP and its culture marketing agency d’Exposito & partners!”