Nastascha Contreras|05 de agosto de 2014
The World Cup set the benchmark for how clients spent and planned their campaigns in 2014. Turner news channels CNN Internacional and CNN en Español, reaped profits from the soccer tournament by offering clients custom-tailored sponsorships and by providing online coverage of the event, told PRODU Dawn Williamson, VP of Advertising Sales of CNN International/Commercial for the Americas.Williamson said some of the new clients of global caliber include the Brazil Tourism Institute (Embratur), not just for its investment, but also because it marked its return to CNN Internacional. She added that the strongest ad spending in Latin America came from Brazil and Venezuela.This year has also allowed the strengthening of relationships with old clients such as Avianca, which has advertised on CNN en Español for several years. In 2014 we joined forces on a project called Fuerza en Movimiento, which includes a monthly show in primetime, weekly special segments, personalized digital content and round tables. We have an ad campaign for the show that is also featured as part of Aviancas in-flight entertainment, said Williamson.She says the interest in lifestyle and luxury goods in Latin America is on the rise. That is why CNN en Español plans to launch a new franchise, Mundo Luxe, which will feature luxury hotels, extravagant jewelry and will provide high-end advertisers an ideal environment to showcase their products and brands.