Rubén Mendiola, Comcast's VP and general manager of Multicultural Video Services

Comcast´s Xfinity TV to deliver the most comprehensive coverage of the Mexico 2012 Presidential elections

29 de junio de 2012


Comcast Corporation announced today that it plans to offer Xfinity MultiLatino customers the most in-depth Spanish-language coverage of Mexico’s 2012 presidential elections beginning this weekend. The company will bring its customers three news channels and nine dedicated cable and broadcasting Spanish networks, including for the first time for cable or satellite, 72 hours of Milenio TV coverage. Starting Saturday, June 30, through Tuesday, July 3, MultiLatino customers will be able to see three days of election polls, candidate statements and appearances, live transmission of debates, post analysis, and complete continuous election results. “Comcast is committed to bring the best content in Spanish to our customers. We are excited to offer unprecedented minute-by-minute coverage of these historical presidential elections in Mexico,” said Rubén Mendiola, Comcast's VP and general manager of Multicultural Video Services. Multimedios network, available to Xfinity Latino subscribers, has already been incorporating Milenio Television’s election reporting in its news programming. From June 30 throughout the Presidential election on July 2, it will completely switch over to Milenio TV’s extensive election coverage from one of the most respected news bureaus in Mexico and its wide national network of newspapers. “There is a burgeoning Mexican community in the U.S. – 63 percent of U.S. Hispanics are of Mexican origin – that is keenly interested and invested in what happens back home, so we’re excited that our MultiLatino packages are able to bring customers the kind of relevant and impactful programming they are looking for,” added Mendiola.