Coors Light Beerman

Coors Light Introduces Beerman: A New Holiday Tradition to Keep Your Beers Cold and Spirits Up
09 de diciembre de 2020

In a holiday season when nothing feels typical, Coors Light is introducing a festive tradition just for grownups – because, let's be honest, adults deserve to enjoy the holiday season, too. Meet Beerman, a perfectly imperfect drinking buddy designed to keep your beers cold and your spirits up.

In fact, Beerman is the holiday hero we need in 2020. He's built for function over form, and his superpower lies in the ability to refresh us with ice cold Coors Light. And even though Beerman himself performs a striking cover of Boston's 80's rock anthem, "More Than a Feeling," he will not judge your poor rendition of a karaoke classic or your holiday attire.

"The holidays are filled with family-focused traditions, so during a time when we could all use a moment of chill, Coors Light wanted to introduce something just for grownups," said Marcelo Pascoa, vice president of marketing for the Coors Family of Brands. "Beerman brings levity to this time of year, as he exists simply to keep your Coors Light perfectly cold and bring a smile to your face."

Coors Light is introducing Beerman through an international marketing campaign, which includes live TV advertising, social and digital spots, and a custom Beerman can design that will be available later this month in New York City via MiniBar and select participating retailers. Additionally, Coors Light is inviting drinkers across the U.S. to build their own Beerman through a social media activation with actor, musician and comedian, Adam Devine.