Álex Corral, president of Corral 360
Corral 360: In Hulu we began the broadcast of the series Los Cowboys with the support of brands such as Chrysler, Fiat, and Dodge
Vanessa Maldonado, Miami Beach|06 de febrero de 2015

The OTT platform Hulu released on January Monday 26 the reality series Los Cowboys (10X30'), produced by Corral 360. Its president, Álex Corral, told PRODU that this platform was attractive to brands, since they see the importance of being part of a content that people are really consuming. "In this reality series we have the support of Chrysler, Fiat, Dogde, among others" he stated, and added that OTT platforms like Hulu, Netflix, HBO Go, among others, are aligned on the new manner of consuming contents. This makes primetime 24 hours a day. "You consume it everywhere, at whatever time you want. We are happy to be on Hulu because it is a high quality platform and we on Corral 360 work to develop quality content that speaks to Hispanic audiences" he explained. The reality series Los Cowboys is based on the life of an association of charros, but focused mainly on the families that practice this national Mexican sport: charrería. "The point is to follow them day after day in this activity, but also to show their normal life in the USA. The double life of many Latins in the USA is presented" commented the executive.