Daniel Rodríguez and Mauricio Piccone

Daniel Rodríguez and Mauricio Piccone appointed co executive VPs at Endemol Shine Latino
Cynthia Plohn, Buenos Aires|09 de abril de 2015

Daniel Rodríguez and Mauricio Piccone have been appointed co executive VPs at Endemol Shine Latino. They will work from Miami and will be in charge of sales and production in Spanish in Mexico and the US. Rodríguez, who previously held the position of Sales VP for Latin America in Shine Group, will supervise all the sales initiatives of Endemol Shine Latino. Piccone, who recently worked as senior VP at Endemol Latino, will be in charge of the division´s programming initiatives in Spanish. Sergio Lazarov, a veteran showrunner/executive producer and director, has also joined Endemol Shine Latino as Production VP. "Daniel´s and Mauricio´s knowledge and experience complement each other perfectly since they both have more than 20 years of experience in sales and production, respectively, in the Spanish speaking market", said Cris Abrego and Charlie Corwin, co presidents and co CEOs at Endemol Shine North America. "We are very enthusiastic over being able to offer our US and Mexico clients the combination of the power of Endemol and Shine´s programming catalogues, as well as our awarded development and production teams. Aside from our successful formats for traditional media, we also expect to be able to use our experience to become the main provider of content in Spanish for alternative platforms", said Rodríguez. "Daniel´s and Sergio´s incorporation place Endemol Shine Latino in an extraordinary position to grow in our corporate environment in such a dynamic market", expressed Piccone. Endemol Shine Latino is working on several projects, among them, Big Brother and Anything Goes (Me Caigo de Risa) with Televisa, and with TV Azteca A Todo o Nada and two other formats that will soon be announced.