David Droga, founder and president of Droga5 and jury president in the Sustainable Development Goals
expressed that the amazing thing about the campaign Second Chances
by Casanova//McCann lies in its simplicity.
“The idea of Second Chances
was jury matter, because it is so incredibly simple and can be replicated in any market. It doesn't ask much from anybody, it is just an attitude. And anyone who registers as an organ donor feels he is winning in small things such as fines, and at the same time, he builds a link with the police" he stated. "I think that if that happened to me, I would register as an organ donor so I wouldn't feel ashamed".
Droga highlighted that this is one of those ideas that could happen tomorrow anywhere in the world, without needing a change of infrastructure or anything. It was one of the festival's fabulous ideas and was very, very original".