David Zaslav from Discovery Communications will kick off Discovery US Hispanic Upfront

Discovery US Hispanic unveiled its 2011/2012 upfront theme – Beyond. This upfront season, Discovery US Hispanic will benefit from the company’s overall content investment of $1 billion across its networks and brands, Discovery’s largest investment in programming in its 25-year history. The result is a powerful line up of original series and specials for both Discovery en Español, and Discovery Familia, to be announced at the Discovery US Hispanic Upfront on May 18th from 9am to 11am at the Four Seasons Restaurant in New York. David Zaslav, president and CEO, Discovery Communications, will kick off this event and provide his vision for the growth of the US Hispanic division. “To extend Discovery en Español’s leadership position as the #1 non-fiction Hispanic network in the United States powered by the #1 non-fiction media company in the world, this upfront season we will deliver more exclusive content, original productions and compelling current affairs specials. Combined with our deep pipeline of U.S. content, this expansion will provide new solutions, branding options and unsurpassed value to our advertising partners seeking to attract the rapidly-growing Hispanic population segment,” Zaslav said.“This year’s Upfront will be about driving home our competitive differentiators and demonstrating how we will continue to raise the bar beyond expectations,” said Ivan Bargueiras, general manager for Discovery US Hispanic and SVP of Advertising Sales for Discovery Networks Latin America/US Hispanic.