DDB Latina Is Named Best Creative Network Of The Year At Crema Ranking
02 de agosto de 2021
DDB Latina has been named Best Network of the Year for the second time in the last eight months according to the Crema Ranking, organized by Adlatina. The publication takes into account both creative results and effectiveness rankings at international and regional festivals including Cannes, Clio, One Show, D&AD, El Ojo, and Effie Latam.
It is a milestone win for DDB Latina who has been able to achieve greatness even in such an atypical year as 2020. Africa DDB, DDB Colombia, and Fahrenheit DDB were in the top 30 of the best agencies in their region, while Paradais DDB Ecuador, DDB Spain, and Alma DDB ranked in the top 10 of their respective countries.
Juan Carlos Ortiz, President & CEO of DDB Latina, assures: "Today, our business is clearer more than ever, and it is definitely connected to the conclusions left by the last edition of the Davos Economic Forum event: what CEOs are looking for is creativity. At DDB Latina, we know creativity is related to culture, people who believe in that culture and talent, the creation of creative cases and products that respond to culture and, obviously, to growth and outstanding reputation or business results. Who has enough tools to play in that field will be able to compete in this new world."
The top three networks recognized by the Crema Ranking were DDB Latina in first place with 3,951 total points, David in second place with 3,890 and, BBDO in third place with 2,636.
"These results reaffirm that even though there are moments of success and difficulties in life, at DDB Latina, we believe and love what we do. This context has been really important to show that we have the right team, with the necessary principles and tools to move forward, and we are expectant of what the future brings," Ortiz concluded.