With Deja tu huella, Cheetos seeks to celebrate and help gain recognition for the Latino community
Republica Havas and Dieste win gold and silver at ANA REGGIE Awards 2021
13 de abril de 2021
These two multicultural agencies have been rewarded by ANA (Association of National Advertisers) for the ads they created for Cheetos and AARP.
In athe National Consumer Brand Activation category, Republica Havas took gold for its AARP campaign Covid-19 Response.
Dieste for its Deja tu huella (Leave Your Mark) campaign for Cheetos/Frito-Lay won silver in the Multicultural or Lifestyle Segment Marketing in this year’s REGGIE Awards.
With Deja tu huella, Cheetos seeks to celebrate and help gain recognition for the Latino community with the aid of the image of Puerto Rican rapper Bad Bunny, This campaign together with the rapper’s Good Bunny Foundation are endowing the Hispanic community with the sum of $500,000.
The preliminary list of gold, silver and bronze winners, along with their achievements, was posted online by the ANA REGGIE Awards. The Super REGGIE Award winners will be revealed on the virtual ANA REGGIE Awards 2021 event on Friday, May 21, 2021, at 2:00 pm ET.