David Tardio, VP of Advertising Sales, Discovery U.S. Hispanic
Discovery Familia adds premium home and food series to complement its programming
14 de junio de 2018
The channel Discovery Familia, which offers exclusive programming for women and children, has added a whole new lineup of popular and successful home renovation and food competition programs, which will air for the first time ever in Spanish for U.S. Hispanic audiences.
Discovery Familia is offering shows like Fixer Upper, Flip or Flop, House Hunters, Chopped, and Guy's Grocery Games. It will also offer original content featuring Latin American personalities like Locos X el Asado. Some familiar faces that will grace the channel's new programming include: Chip and Joanna Gaines, Guy Fieri, Bobby Flay, Ted Allen and Alton Brown.
“Adding these premium home and food series perfectly complements Discovery Familia’s already successful lineup of signature programming dedicated to Hispanic women, including the kid-favorite Discovery Kids block,” explained David Tardio, VP of Advertising Sales, Discovery U.S. Hispanic. “It will not only bring more exciting content to our viewers, but also open the doors to more innovative opportunities for clients seeking to connect with a very targeted Hispanic audience.”
The new programming lineup also presents more branded content opportunities for marketers, including shows like Un nuevo espacio, featuring Latina designers ready to tackle design project while growing their business.