Víctor Parada, VP of Advertising Sales of Discovery US Hispanic
Discovery US Hispanic offer original solutions for advertisers
Maribel Ramos-Weiner|21 de septiembre de 2012

Discovery US Hispanic is preparing new original productions for the market that include Acceso Exclusivo: PUMAS (project focused on soccer through the Discovery lens), the reality contest Batalla de Ingenios, where experts on different disciplines compete in battle, and Gen H, created in association with its sponsor, Heineken. Víctor Parada, VP of Advertising Sales of Discovery US Hispanic, said that many of the original productions have been the perfect vehicle to develop solutions for advertiser clients through its Discovery Solutions unit. “Discovery US Hispanic has been able to develop a lot of value in the market, which sets it apart from other Spanish-language channels. Our content is different, with high quality, and based on reality. The wealth of content allows us to communicate our clients’ message and their positioning. Above all, when they want to differentiate themselves from the competition, they seek contextual relevance, which is our strength,” said Parada.