DISH Media Sales: Brands can now purposefully connect in Spanish with a powerful and growing consumer group

DISH Media Sales, which provides advertising sales for DISH and Sling TV, has announced the availability of addressable advertising on eight Latino networks on DISH’s satellite pay-TV service. Household-addressable advertising will let advertisers to deliver a targeted ad to a household utilizing anonymized data such as age, location and other consumer characteristics.“We’re offering brands the opportunity to have a meaningful, in-language conversation with the largest Latino bilingual customer base in pay-TV,” said Adam Gaynor, vice president of DISH Media Sales. “Delivering relevant messages improves the viewing experience for our customers and the bottom line for advertisers.”Hispanic households are 17 percent more likely to subscribe to satellite TV than the U.S average according to Nielsen. Also, Latino buying power is forecasted to be US$1.7 trillion in 2019, according to the Selig Center for Economic Growth “Over the past three months, two million DISH addressable households watched a Latino network,” said Gaynor. “Brands can now purposefully connect in Spanish with a powerful and growing consumer group” concluded.