After the announcements about its streaming platform, Disney+, The Walt Disney Company raised its assets by 12%.
Disney went from US$116.6 to US$130 a little while after the announcement of its platform on the 2019 Investor Day. Netflix, instead, lost 4.5% on the value of its assets, falling from US$367.6 to US$351.
Disney is currently valued at US$233.8 billion, whereas Netflix is quoted at US$153.3 billion.
On the 2019 Investor Day, Disney gave details of the service, announcing its launch for the US on November 12 at the price of US$6.99 per month or US$69.99 per year. Netflix´s most popular plan in the US, however, costs around US$11 per month.
Disney+ internacional expansion process can take one to two years, since the company must recover the rights of some of their contents, sold to other platforms before the formation of Disney+.
The analysts remained optimistic about the increase for the Netflix subscription, which still hasn´t affected it client base of 60 million US people. However, Netflix had not faced a challenge like Disney´s with its Disney+ platform, that bets on having losses in the first years as it progresses to gain market share. Disney estimates that by its fiscal year 2024 it will add between 60 and 90 million subscribers, being profitable for that moment, according to Bloomberg
Disney+ will focus on its huge catalog that will include those of Disney, Pixar, Marvel, Star Wars and National Geographic, among others. It will also have all the seasons of The Simpsons
. Additionally, it will have exclusive content, mentioning that in the first year of service, it will launch more than 25 series and 10 new films.