New campaign responds to research finding that 60% of Americans are concerned about climate change

Ad Council teams up with the Potential Energy Coalition to put full national weight behind Science Moms climate campaign to accelerate action
14 de septiembre de 2021

This summer's news cycle has been dominated by record-setting heat, droughts, wildfires, and hurricanes impacting families across the country, and punctuated by the sobering IPCC report labeled a "Code Red for humanity." But the majority of Americans aren't talking about climate change. According to a new survey released today by the Potential Energy Coalition, while more than 60% of Americans are concerned (or very concerned) about climate change and the environment, only 14% talk about the issue often.

Ahead of Climate Week (September 20-26), Science Moms and the Potential Energy Coalition are teaming up with the Ad Council to bring climate action to the forefront with a nationwide public service advertising (PSA) campaign. Leading with moms who are scientists telling their own stories, the ads aim to reach families across the country with the message that climate change requires urgent action. The Ad Council, the non-profit behind iconic campaigns including Wildfire Prevention (Smokey Bear), "A Mind is a Terrible Thing to Waste" and "Friends Don't Let Friends Drive Drunk," takes on the most critical issues facing the country. Ad Council campaigns typically garner more than $30 million in donated media time and space annually.

According to the Intergovernmental Panel on Climate Change's August report, this is a code-red moment for humanity. The window to act is quickly dwindling, with just 10 years left to prevent the most catastrophic changes.

"Through this campaign, Potential Energy and the Ad Council are putting a stake in the ground by going big and national to awaken and engage America," said John Marshall, CEO of the Potential Energy Coalition. "Climate change is not political -- it threatens our present and futures, and requires immediate collective action from all of us. Later is too late."