Shutterstock announces Set Sail Champagne, Fortuna Gold and Tidewater Green as the top three colors rising in popularity around the world
Shutterstock's 2021 Color Trends Report Visualizes Hope and Opportunity with Top Colors
17 de noviembre de 2020
Shutterstock announced its 2021 Color Trends report. By analyzing pixel data from the year's top downloads and mapping each pixel color to a HEX code, the report reveals the three fastest-growing colors that will tell the story of 2021, as well as local favorites from around the world.
Set Sail Champagne (#FAEBD7): a soft, glowing tint of white evoking an escapist desire to embark on a new journey.
Fortuna Gold (#DAA520): a rich shade of gold representing the chance happenings and happy coincidences found in life's moments.
Tidewater Green (#2F4F4F): a deep teal with touches of yellow and blue—just like the constant ebb and flow of ocean tides, this color is a reminder that change is a given.
"For years, brands and agencies have used bold colors to stand out in a crowded content landscape; however, 2020 has forced creatives to be more purposeful in their strategies. We see them turning to optimistic colors that inspire a sense of hope—a sense that positive change is coming," said Flo Lau, Creative Director at Shutterstock. "With nearly 2 million global customers leveraging Shutterstock's library to create innovative, fresh and timely content for their campaigns and projects, their recent download choices are reflecting a shift in creative thought. They're leaving behind the bright, saturated hues that defined 2020 and moving towards 2021 with a rich, natural palette that speaks to new opportunities, and more simply, a desire to get outside and get away."