El Rey Network announces Antoinette Alfonso Zel as CEO

El Rey Network, the new general entertainment cable network geared towards young Americans that will launch at the end of next year, announced today that its CEO is Antoinette Alfonso Zel. Zel brings to El Rey over 20 years of television, marketing and media experience, working with some of the industry’s most renowned networks and brands including NBC, MTV Networks and various blue-chip clients while at her Latino-focused La Comunidad advertising agency. “We are very excited to bring Antoinette onboard as El Rey’s CEO. Antoinette’s remarkable track record in network management and her passion for youth culture and creative vision uniquely positions her to lead El Rey as it creates compelling images and inspiring stories that speak to America’s young Latino and mainstream audiences,” said iconic filmmaker and El Rey founder Robert Rodríguez.A seasoned media executive, Zel has held multiple senior leadership positions in the industry, including SVP for Network Strategy at NBC Universal’s Telemundo Network, where she oversaw the broadcast network’s marketing, digital and consumer research and ran all aspects of cable networks Mun2 and Telemundo Internacional. Zel also re-launched Mun2, the first bilingual cable network for young Latinos.Prior to Telemundo, Zel spent 13 years as an executive at Viacom’s MTV Networks, where she rose to President of MTV Networks Latin America.Zel comes to El Rey Network after four years as CEO, president and partner at La Comunidad.In addition to Zel, El Rey also announced entertainment industry veteran Dave Cassaro as the head of the El Rey launch team.