Enamorándonos, a pillar in the UniMás strategy

The daily date show, Enamorándonos, which had its debut on Sunday, September 8 on UniMás (with simultaneous episodes on Univision), is one of the pillars of the channel´s programming strategy, assures Elisa Segovia, Marketing and Brand Strategy VP at Univision.

“Enamorándonos represents the upon which we are building the strategy of UniMás that is to bring live innovative shows, different from what is normally aired, in order to complement Univision´s general portfolio. We started with this strategy a year ago and have seen very good results. Our primetime ratings on UniMás have grown 30%,” expresses Segovia.

In their first seven days of broadcast (Sunday, September 8 to Monday, September 16) the show reached 5.2 million Total TV Viewers 2+ on UniMás (not including the simultaneous debut episode on Univision) and averages 257,000 Total TV Viewers 2+ and 106,000 in Adults ages 18-49 since its premiere.

“Enamorándonos is a format that has been successful worldwide: in Turkey, Mexico, Colombia, Kazajstán and Rumania. We are thrilled to make this alliance with SoHo Formats, that are the original producers and creators of the show in Turkey,” added Segovia.

The hosts are the renowned Chilean presenter Rafael Araneda and Ana Patricia Gámez from Despierta América. The show has a live music band that is part of the dynamics of the different cases and nearly 40 people work on the realization, both in SoHo Formats and on Univision.