Endemol Shine International: Production has not stopped

Endemol Shine International is conducting online pitchings with its clients. They are not traditional pitchings aimed at sales, but to cover the needs of screens in times of the pandemic. The distribution and production company (with more than 120 operating houses worldwide) is sharing the creative solutions with which its formats have solved limitations in different production stages in diverse countries.

“Production has not stopped. Some are paused, others postponed, and several continue, adapting to the production limitations” said Michelle Wasserman, the company’s Senior VP Format Licensing and Content Development.

They are resolving the contingency with creative solutions> for example, Unitel from Bolivia, which had already produced nine seasons of Yo Me Llamo, was about to start with a new Endemol format but decided to postpone it. In its place, and to continue giving advertisers a strong brand, they made a new program with material from Yo Me Llamo 2019 (the best, backstage, unedited material).

“Not only do we give ideas, but we also support our clients in the adaptation,” explained Wasserman. “The limitations to produce will take time. We are preparing for programmers to be able to advance the contents they had programmed or wanted to do, in terms of production and budgets that are adequate for the current situation”.

To end, he left a message for the industry: “We are all going through this, we’re going to overcome this, and meanwhile, we accompany them in production, creativity, and in the economic aspect”.