Lenard Liberman, CEO, LBI Media, Inc

Estrella TV continues delivering growth among millennials
08 de diciembre de 2016

LBI Media, Inc., announced today that its Estrella TV Network continues delivering growth nationally among Hispanic millennial adults and men during the fall television season.

Estrella TV delivered growth among Adults 18-49 and Men 18-49, Adults 25-54 and Men 25-54 against its Spanish language broadcast network competitors during Early Fringe, according to Nielsen National TV View report.

It was also ranked #3 in the 10-11pm hour across key demographics during the fall season, outranking Univision’s UniMas television network.

“Our continued growth among Hispanic millennials is a strong validation of the precise creative direction and type of programming Estrella TV has been developing for the past eighteen years. We are encouraged by this growth and are confident in the programming model that we have developed, which caters to today’s Hispanic viewer living in the US,” said Lenard Liberman, CEO, LBI Media, Inc.

The most significant growth among millennial Adults 18-34 was with the shows: iTestigo, +40%; En Vivo, +56% and Tumbaburros, +46%.