Although Estrella TV has programmatic deals in place that have delivered solid results, their main sales are in traditional Upfront and scatter transactions.
“At EstrellaTV, we view our advertisers and advertising agencies as partners and treat and respect them as such. One of our priorities has been to deliver what we sell and our advertisers have seen their deals over deliver in a timely fashion. We have gotten very high grades due to this since under delivery has been a big issue with other media companies,” said Scott Haugenes, SVP, Network Sales, Estrella TV.
Estrella TV added more than 20 target advertisers last year. The
categories that have shown very strong growth for them are Automotive, Insurance, Soft Drinks, QSR, Pharma, and Beer.
Since Estrella TV produces most of its content, they offer many alternatives for the creation of branded content with their partners. “This Fall will see an incredible partnership with an automotive company within our hit primetime show Tengo Talento, Mucho Talento
,” said Haugenes.
Haugenes commented that they are working with all the agencies and holding companies across the US. “Our agency roster is deep with partnerships with Omnicom, IPG, GroupM, Publicis and a plethora of independent shops across the country,” he mentioned.
The executive mentioned that the network’s programming offer remains stable for this season. They will have new seasons of Tengo Talento, Mucho Talento
, and Noches Con Platanito
, and recently launched a revamped version of their two-hour morning show Buenos Dias Familia