Lino García, president of Unan1mo Sports
Ex ESPN Deportes Lino García returns to the world of sports and business with Unan1mo Sports
Maribel Ramos-Weiner|03 de septiembre de 2019
Lino García, executive with a vast career path in Hispanic TV, and who was general manager of ESPN Deportes since its foundation, returns after three years to the world of sports with his own venture: Unan1mo Sports, a portal in Spanish (and soon in English) in Miami, centered on everything related with the world of sports, with evergreen content.
Although the portal presents the daily and breaking news, the main focus is to offer entertaining, viral content, moments when the athletes are outside the court and research notes, maintaining high editorial and visual quality.
The journalists of Unan1mo Sports have a vast path in sports coverage and come from media such as ESPN Deportes La Revista, Telemundo Deportes and El Nuevo Herald, to mention a few.
“We have a carrousel of news and strong visual aspect that illustrate how colorful sports are,” expressed García, who commented that in the three years he was outside the world of sports and business, he was able to appreciate the value of good journalism and that is why the portal has great focus on editorial content.
Unan1mo Sports has been online for several weeks now and García will start the advertising sale in September. “I wanted to make sure I had a quality product before going out to sell,” he added.
García´s intention is for Unan1mo Sports to be multiplatform and in the next few weeks, he will announce an initiative for the audio area.
“I feel very eager to return to the sports world, I think there are still a lot of things to be done," he ended.