Telemundo´s Falsa Identidad had an outdoor premiere in Miami at the Hard Rock Stadium
Falsa Identidad celebrated bicoastal drive-in premiere
17 de septiembre de 2020
As the entertainment industry continues to evolve in this pandemic era, Telemundo scores with Falsa Identidad (False Identity) fans from coast to coast with an exclusive drive-in premiere in downtown Los Angeles and an outdoor premiere in Miami at the Hard Rock Stadium. The innovative bi-coastal events to present the first episode of the new season of the hit series, slated to premiere on Tuesday, September 22 at 10pm/9c, was attended by network executives, media outlets, social media influencers, and lead cast members Luis Ernesto Franco and Sonya Smith.
In Los Angeles, attendees were welcomed by folkloric dancers swaying their Mexican tri-color dresses as guests arrived for the drive-in screening. The audience was also surprised with a special appearance from the series protagonist, Luis Ernesto Franco, who was introduced and interviewed live by the night’s host, Armida Mier, Telemundo 52’s Accesso Total TV presenter, and popular radio show host from El Show de la Armida y la Flaka.
Created by Perla Farías, the new season of Falsa Identidad is directed by Conrado Martínez, Sergio Osorio and Moisés Ortiz-Urquidi. Produced by Argos for Telemundo, the series is written by Perla Farías, Basilio Álvarez, Neida Padilla, Verónica Suárez and Felipe Silva, and is executive produced by Marcos Santana and David Posada for Telemundo and Epigmenio Ibarra for Argos.