FIAP and Advertising Week LatAm announce historic alliance to celebrate creativity in Latin America
13 de junio de 2023

The Ibero-American Festival of Creativity (FIAP) and Advertising Week (AWLATAM) announced a strategic alliance  during 2023 to create a greater meeting of creative minds from all over Latin America.

Ths historic collaboration, aided by PRODU, the leading source of information about the communication industry in Latin America, not only marks a unique collaboration in the region, but also sees a greater expansion of AWLATAM in Mexico City and represents the expected in-person return of FIAP after two years of virtual events.

#FIAP2023 will form part of the official agenda of activities of Advertising Week LATAM to be held in the Papalote Children’s Museum from Oct. 31 to Nov. 2 this year. In the setting of this event will be held the in-person awarding of the most notable prizes of the festival on Wednesday, Nov. 1..

“After editions using FIAP formats all year long – with webinars and online meetings every 15 days, seen and followed by 30,000 professionals and students – FIAP 2023returns to award its prizes in person and in collaboration with Advertising Week LatAm. We are very happy about this alliance because we’re sure the total content will be super enriching for the creative industry,” said Daniel Marcet, CEO of FIAP.

“This alliance with FIAP, one of the most prestigious brands in the advertising profession and regional creativity, with this mission offers an exclusive, innovative experience honoring the most brilliant minds of the creative industries in Latin America,” Rowell said.
The agreement not only offers renewed drive to both events, but will also open a range of opportunities for the Ibero-American communication industry. The get-together will allow professionals, experts and leaders of public opinion to share their knowledge and perspectives with a view to the future. Furthermore, a creative interchange will be encouraged to foster innovation in the advertising industry of the region.
Mara Fernandez, chief transformational officer at PRODU and general manager of FIAP, pointed out that through this alliance, both organizations will offer participants an enriching experience of the highest level, bringing together the finest creative talents of Ibero-America. “Those attending will be able to enjoy a diverse program that will include educational sessions, inspired debates, networking opportunities, and the exhibition of the most outstanding works in the area of advertising and creativity,” she said.
Advertising Week LATAM is one of the most important events in the industry of the region, centered on marketing, advertising, technology and the media. By associating with FIAP, it is foreseeable that this year’s event will attract more than 7,500 individuals – the most up to now – and more than 300 presenters, all leaders in the sector, in a program with more than 100 sessions, which will deal with such subjects as AI, the chief trends of influencers, the latest in marketing and much more.

AWLATAM 2023 will bring together once more the most brilliant minds, agencies, communications media and technology, as well as popular culture in general, to debate the biggest problems that are shaking up and shaping our industry. This year it will also move forward with a combination of internationally known speakers, icons of the local industry, together with swift teaching sessions and workshops to supply those attending in real time with tools and skills that equip them to create changes in their organizations.