Rafael Amaya, one of the show hosts

Fifth edition of Telemundo´s Premios Tu Mundo reached 4.3 million Total Viewers and 2.2 million Adults 18-49

26 de agosto de 2016

Fueled by last Thursday’s broadcast of Premios Tu Mundo, Telemundo ranked as the #1 Spanish-language network during the 7-11pm primetime delivering 1,871,000 Total Viewers and 904,000 Adults 18-49, according to Nielsen. The three hour show reached a cumulative audience of 4,256,000 Total Viewers and 2,234,000 Adults 18-49 during the simulcast on Telemundo and NBC Universo. Hosted by television stars Rafael Amaya, Aracely Arambula, Fernanda Castillo, David Chocarro, Carlos Ponce and Maritza Rodríguez, Premios Tu Mundo averaged 1,964,000 Total Viewers, and among Adults 18-49, ranked as the #1 Spanish-language program in primetime with 972,000. Red carpet special La Alfombra de Premios Tu Mundo delivered its best performance among total viewers with 1,531,000; it also averaged 667,000 adults 18-49. This year’s show was the most mobile in Premios Tu Mundo history with 704,000 mobile unique users. Mobile usage grew by +35% year-over-year with 84% of users accessing Premios Tu Mundo content via a mobile device. The show ranked as the #1 broadcast show in terms of social engagement, across all network and program types, triggering 757,000 user posts and becoming a worldwide trend on Facebook, Twitter and Instagram. Posts by Premios Tu Mundo generated 824,000 social actions across Facebook, Twitter and Instagram, +14% vs. last year.