Florida Media Market to launch the first ever multilingual format competition aimed at finding new talent from Latin America and China

In addition to its traditional Ready for Distribution and market features, in 2013, Florida Media Market (FMM) in partnership with the Chinese Sichuan TV Festival and the New York-based LGMA will launch the first ever multilingual format competition, aimed at finding new talent from emerging markets like China and Latin America.The 6th Annual Global Conference will take place from January 30th through February 3rd , 2013, at the Shelborne Hotel in the Historic Art Deco district of Miami Beach.”I am delighted that China and Latin America will join forces to develop their own world-class formats through the competitions set up by our partners. These competitions will efficiently complement FMM’s efforts to find distribution for our numerous Ready for Distribution independent filmmakers, coming to our established workshops,” said Maritza Guimet, CEO of FMM. “It is a great opportunity for the Sichuan TV Festival to be part of the 2013 Florida Media Market. The festival and our guests, high level executives of many regional TV Stations in China, are looking to join forces with our Latin American colleagues and to better explain the needs of Chinese television to worldwide formats sellers in Miami,” said Lu Liang Head of Acquisition and Distribution of Sichuan Television. “With this third Format Day, after Beijing in 2010 and Sichuan in 2011, LGMA is delighted to partner with the Florida Media Market to enhance the reach of the emerging markets like China and Latin America. This new trilingual format competition in English, Spanish and Mandarin, although challenging, will no doubt demonstrate that emerging markets are indeed a target that many format producers in the world should now consider very seriously to increase their International sales,” said Georges Leclere, president of LGMA.