FOXTelecolombia: We create transmedia contents and strategies to attract audiences and make them grow

The new director of Production and Development of New Media at FOXTelecombia, Carolina Ángel, told PRODU that her main role will be to create, produce and implement transmedia strategies, making the most of new platforms that appear day to day.”We are currently consolidating the work team, starting with a change of chip: We must be more aware that the ways to watch TV are changing and the appearance of new platforms is an opportunity for content to travel many different ways”, said Carolina Ángel.”We have the capability to continue serving our natural clients, such as open TV broadcast and cable, but also other companies with ad-hoc needs, in which a robust lasting content, allows the construction of a big, strong community for its original screen”, added the executive.Anyhow, the doors of FOXTelecolombia are open to receive all kinds of ideas that have the potential to be transformed into transmedia contents.At the end of 2015 the department led by Carolina Ángel will begin the production of several original projects both for internal and external clients.