Frédéric Vaulpré, VP, Glance/Mediametrie: The voracity for content is now characterized by a strong appetite for local productions
Glance/Mediametrie: New dramas have grown by 48% on platforms between 2020-2021 versus 2018-2019
Maribel Ramos-Weiner|22 de octubre de 2021
Frédéric Vaulpré, VP, and Avril Blondelot, Head of Content Insight, both from Glance/Mediametrie, were in charge of presenting "Global TV Trends: Who is Watching What, How and Why?" in the context of Mipcom.
The trends the studio revealed include a constant desire to consume content. “More is never enough” added Vaulpré. There is also an upsurge of dramas on platforms. He mentioned that between 2020 and 2021, 6,651 new original series have been launched, a 48% increase in new dramas on platforms versus 2018-2019.
“The voracity for content is now characterized by a strong appetite for local productions,” added Vaulpré. He mentioned “glocalization”: local roots to reach global audiences, a new paradigm created by streaming platforms. He furthered that in 2020, 72 new series that were not from the US nor the UK were launched on global platforms, a 53% increase versus 2019.
He highlighted that the most-watched series Netflix in the main five European markets, including Spain, include English, Spanish, Canadian, and Mexican productions.
Blondelot mentioned that a genre that has grown a great deal is documentaries, and within it, natural science, politics, royalty, sports, and true crime stand out.
In drama, fictions based on literary masterpieces continue to be a trend; in comedy, Japan emerges as the market that has grown the most, followed by Denmark, and South Korea. In unscripted, Blondelot mentioned that game shows of miniatures such as Tiny Food Fight and The Great Big Tiny Design are the trends, as well as state-of-the-art technology-based contest shows like Alter Ego by Propagate and Fox.
To end, Vaulpré mentioned other growing trends: pre-broadcast viewing (TV + online), and pay-TV operators as aggregators.