The new monthly program Hablemos de publicidad
is moderated by Adsmovil founder and CEO Alberto Pardo, who talks with industry leaders about the most relevant matters affecting their business.
The first episode was titled Advertising Legislation: Privacy of the User, Advertising’s New Normal,
and had as its guest Eric Tourtel, CEO of Teads Latin America. Pardo and Tourtel analyzed the global context, opportunities and warnings to be considered in order to achieve strategic success in a disrupted industry undergoing vast changes.
The growing evolution of digital strategies has led to a quickly changing discussion that generally ends up questioning the ethical and legal limits of brands on the Internet. Up to what point can advertisers use the online information of users? What is the role of local governments? Should they impose regulations? Should they unite? And if that’s the way things stand, what is really the user’s role?
Listen to the podcast on the following platforms:https://podcastaddict.com/podcast/3293650 https://www.podchaser.com/podcasts/hablemos-de-publicidad-1788411 https://open.spotify.com/show/6h0D0riK8eV80fzmAPJAYq https://www.deezer.com/show/2469112 https://soundcloud.com/contacto-adsmovil/1-legislacio-n-publicitaria