Ana Celia Urquidi, Hemisphere: Not all projects are for all the platforms nor for all the channels

Hemisphere: Everyone is reinventing themselves
Ríchard Izarra/Maribel Ramos-Weiner|09 de junio de 2020

During this pandemic, Ana Celia Urquidi, consultant of Hemisphere Media Group and producer with a long career path in Mexico, analyzes what return to production work will be like. Urquidi, who was a guest of #PRODUprimetime with Ríchard Izarra, commented that this unexpected situation, “forced everyone to reinvent themselves from their trenches”.

“At the start of this pandemic, I began with a task that seems very interesting to me, to find a boyfriend for each project. Not all projects are for all the platforms nor for all the channels. This has taught me a great deal about this: to see how platforms and channels are divided, and to know that each one is looking for different things and it is not about having 20 stories under your arm and seeing which one becomes a hit," she explained.

She adds that now is a good opportunity for the industry to reconsider a series of aspects, "from how we are going to resume our work to what stories we want to tell and also want to watch".

Urquidi said she has two projects she is working on with Jim McNamara and Carolina Bilbao for Cinelatino and Pantaya, which must be adapted to the new production reality.

One of these stories is written by Antonio “Toño” Serrano (director of Sexo, Pudor y Lágrimas), which they want to develop in 10 episodes, three less than the 13 they had originally thought of. Another one is a film, whose script is almost ready and poses the dilemma of locations: Miami and Mexico. “This forces us to rethink and redistribute, without changing the story. If we want to do this project soon, we must reinvent how to do it," she furthered.

Watch the interview of Ana Celia Urquidi from Hemisphere on #PRODUprimetime with Ríchard Izarra