DiRienzo, founding president & CEO of V-me from 2007 to 2012, believed in the great opportunities for development in the Hispanic market
Hispanic media industry loses one of its pioneers: Carmen DiRienzo
21 de julio de 2021
A great sorrow overwhelms the Hispanic television industry due to the death of Carmen DiRienzo, founding president and CEO of V-me Media from March 2007 to 2012. She always believed that there were great opportunities for development in the Hispanic market.
“We believe that Latinos deserve more options and better quality and we try to provide both. That is the opportunity for the audience and the programmers. The opportunity that we are providing to foundations and companies is to reach this audience in a relevant way by aligning with the best quality in TV content,” said DiRienzo when launching V-me in 2007.
Before founding V-me, she was VP and managing director of WNET New York. During her tenure, she spearheaded the creation of Thirteen's first cable-only program service, its relocation to state-of-the-art digital facilities, its merger with WLIW21 on Long Island, among other things.
She began her career as an attorney, specializing in labor law, primarily for clients in the broadcast and entertainment industry, including PBS and CBS.
"Carmen worked tirelessly so that Hispanics could have public TV in the United States," said Guillermo Sierra, who worked for several years with her on V-me.
After she left the Hispanic channel, she worked as an advisor to commercial and non-profit organizations in strategic business planning, digital content, and channel distribution, capital fundraising, marketing, and sponsorship.