Joe Schramm, managing partner & president, Schramm Marketing Group: The industry now has more options for serving Hispanic viewers

Hispanic TV Summit: More choices for viewers
24 de octubre de 2019

Group M’s Gonzalo Del Fa opens the Hispanic TV Summit with remarks about the state of the Hispanic TV and video business, Wednesday, October 30th at The Westin New York at Times Square. He’ll share changing options for media placement as the Hispanic market approaches the intersection of broadcast, cable, satellite, and OTT. His comments are followed by a keynote interview about the Latinx vote with Juan William, Fox News Political Analyst, co-host, The Five.

The morning roundtable about multiplatform options for ad-spending features leading ad executives and media buyers including Sahil Gambhir from Altice’s a4 Media, Lisa Torres of Publicis, John Santiago from M8, and Univision’s Brynne Sarsfield. The session is moderated by the Video Advertising Bureau’s (VAB) CEO, Sean Cunningham.

The morning’s program also includes a supersession series of back-to-back keynote interviews that kicks-off with Google’s Juanjo Durán, who discusses new options for content carriage and delivery to consumers; followed by Boris Gartner, the North America CEO of soccer super league, La Liga, home of iconic brands FC Barcelona and Real Madrid. Another keynote focused on fandom and Hispanic consumer behavior is with Telemundo’s research expert, Lia Silkworth. The series concludes with a media agency perspective focused on ad-spend, provided by Horizon Media’s Karina Dobarro.

The annual awards luncheon will honor Burke Berendes and Jorge Fiterre with the Veinte Award upon the 20th anniversary of their partnership in the content rep firm Condista. Additionally, Telemundo’s Peter E. Blacker and AARP will be recognized for Leadership in Hispanic TV and Video. Yvette Peña, AARP’s VP, Multicultural Leadership will accept the award on behalf of the organization. The Summit’s legacy award for Outstanding Achievement in Hispanic Television will be presented to Univision’s República Deportiva. Accepting the award will be Félix Fernández, the show’s current co-host; Federico Lariño, SVP Sports Entertainment and Gonzalo Morozzi, the show’s executive producer.

The afternoon includes a keynote about a unique broadcast television partnership spearheaded by Valari Staab, president of NBC Universal Owned Television Stations with Manuel Martínez, president of the Telemundo Station Group.

One afternoon panel addresses the creation of content and its promotion. It features Deirdre Fenton from digital sports network DAZN; as well as Antonio Briceño, Deputy Managing director of beIN SPORTS North America; Parker Morse, CEO & Founder of H-Code, and Natalia Rocha, VP Group Director, Multicultural Brand Strategy of Horizon Media.

The closing session will focus on changing options for content distribution and will feature executives including Shane Cannon, CEO of OTT provider, Vidgo, as well as Luis Torres Bohl, president of Castalia, Burke Berendes of Condista, Patrick Rivet, CEO of THEMA Americas, and Romina Rosado of NBCUniversal Telemundo Enterprises.

“The industry now has more options for serving Hispanic viewers who want more choices of video content, an option of language, and options for when and where to access video. That’s why this summit is a study of those options that are now at the intersection of Broadcast, Cable, and Digital OTT platforms,” said Joe Schramm, managing partner & president, Schramm Marketing Group, producers of the summit.