El Sabor de Aarón (10x30') is produced by COCINA, the digital media company and lifestyle platform co-founded by Aarón

Hogar de HGTV launches 10-part series El Sabor De Aarón with celebrity chef Aarón Sánchez
29 de abril de 2022

Hogar de HGTV announced an all-new 10-part series with celebrity chef Aarón Sánchez. Produced by COCINA, the digital media company and lifestyle platform co-founded by Aarón, El Sabor De Aarón features a collection of talented chefs from across the United States as they showcase their spin on the rich Latino culinary tradition through a series of creative and competitive cooking challenges. El Sabor De Aarón will premiere on Thursday, May 5 at 9pm E/P on Hogar de HGTV.

“Hogar de HGTV is focused on creating the best-of-the-best in food and home content for Latinos– elevating the passions, talents, and stories of Hispanics doing amazing things across the United States,” said David Tardio, Vice President, Integrated Advertising Sales and Marketing, Discovery U.S. Hispanic. “To help us achieve this goal, we are always seeking partners who share our mission – and we have found our match COCINA, a best-in-class production partner that has created the premier lifestyle hub for Latinos, and a top-notch expert in Aarón Sánchez. We are proud to align forces to bring this exciting new concept and series to viewers.”

"El Sabor De Aarón is my way of showing love to Hispanic cuisine and the broader community of professional chefs that are taking the rich traditions and flavors that we all cherish to entirely new heights," said Aarón Sánchez.

In each 30-minute episode, two Hispanic professional chefs go head-to-head in a series of highly engaging cooking challenges to determine who shall earn this episode’s distinction of El Sabor De Aarón.

El Sabor De Aarón is the latest extension of Hogar de HGTV’s partnership with Aarón Sánchez, who co-founded COCINA. Hogar de HGTV features COCINA’s short-form how-to recipes on-air and across digital platforms, inspiring Hispanics who love food to up their game and try something new.

Watch the trailer