Half of Hispanics and one-third of Non-Hispanics predict that in the next five years, Women’s FIFA World Cup will be as popular as Men’s
Horowitz Research: Women’s soccer fandom is mainly driven by Hispanics, with more than half (58%)
13 de junio de 2019
According to La Ola de la FIFA study that was commissioned by NBCUniversal Telemundo Enterprises in a partnership with Horowitz Research, women’s soccer fandom is mainly driven by Hispanics, with more than half (58%) describing themselves as fans of women’s soccer compared to 39% of non-Hispanics. One quarter (24%) of Hispanics consider themselves as die-hard fans compared to just 6% of non-Hispanics.
Fanhood for women’s soccer is strong among Hispanic women, with 54% saying they are fans (compared to 28% of non-Hispanic women). Indeed, soccer is seen as an important part of Hispanic identity. Moreover, this enthusiasm is expected to grow, as about six in ten (62%) Hispanic female soccer fans hope to share their passion for soccer with their children.