08 de abril de 2019
Advanced Auto Parts, Google, Match.com, Pollo Campero, Southwest Airlines and ULTA are among the brands to share their culture-driven best practices that are innovating and inspiring the marketing world at the CMC Annual Summit taking place June 10-12 at the Statler Hotel in Dallas. The summit, which brings together the best strategic and creative minds in the multicultural marketing industry, will focus on the theme Culture-Driven Marketing with thought-provoking content to arm a new generation of culture creators with proven strategies to make an impact in today’s complex marketplace.
“The CMC Annual Summit is the only conference for multicultural marketing experts created by multicultural marketing experts” said CMC Chair Isaac Mizrahi, co-president/COO of ALMA. “This year, we are curating cutting-edge content delivered by different speakers and representing diverse perspectives to drive more conversations.”
· Shelley Haus, SVP of brand marketing for ULTA, will kick off the summit with the opening keynote on June 11 at 9am CT where she will discuss how the brand incorporated culture-driven strategies focusing on the diversity in beauty to not only grow its membership base but also gain market share in the beauty category.
· Cecelia Wogan-Silva, director of creative agency development at Google, will cover how brand growth strategies are evolving in a world of shifting attention spans and demand for authenticity. Summit attendees will learn how technology and creative connect purpose-driven brands with audiences in all industries.
· Julie Estacolchic, director of affinity brand marketing at Match, will share how the Match Group has taken segmentation hyper segmentation to the core of their business growth and leveraged authentic cultural opportunities to boost their results.
· Moderated by Audrey Ponzio, CEO of APC Collective, dynamic panel featuring Wendy Blume, vice president of advertising for Advance Auto Parts, Federico Valiente, senior director of marketing for Pollo Campero, and Isaac Muñoz, director of insights at Southwest Airlines will discuss their recent culture marketing efforts and best practices for brands to adopt when entering this complex market.