Jesús Torres of Telemundo: Lucero is the ideal host for our mega-reality Yo Soy El Artista
18 de julio de 2014

After announcing that Lucero will be the host of the new mega-reality and musical competition Yo Soy El Artista, Jesús Torres, EVP of Programming of Telemundo, said that the multitalented award-winning actress and singer embodies the essence of a true artist. “Her successful career as an actor and singer, combined with her charisma and charm, make Lucero the ideal host for this revolutionary show,” he added. Yo Soy El Artista –which has set to premiere in September on Sunday’s primetime– will feature performers who will have to sing, dance and prove their showmanship over a 13-week competition. “This kind of show is attractive to the public and very important for talent hoping for a breakthrough. I’m happy to work with a great team of professionals on a project of this caliber,” said Lucero. The Mexican artist has sold over 27 million albums around the world and is known in Latin America and Mexico as “America’s sweetheart.” She’s been in seven films and has starred in multiple telenovelas including Alborada, Mañana Es Para Siempre, Soy Tu Dueña and Por Ella Soy Eva. Telemundo and Spain’s Reset TV partnered to own, develop, produce and distribute Yo Soy El Artista, based on the original concept by Reset TV founders Toni Cruz and Josep María Mainat.