SouthNorte Beer Co. sent word that it has secured new investment to drive company growth. Advertising executive and founding partner John Gallegos is leading the way by increasing his investment in the brand to further accelerate the company’s marketing efforts, expansion into new territories and exploration of new partners throughout the country. This influx of funding positions Gallegos as the majority owner of SouthNorte, with Coronado Brewing Company offering continued operational support with a minority stake in the company.
The new resources will allow SouthNorte to focus on a long-term strategy and growth objectives to move the brand forward in the future, including building-out a rededicated sales and marketing leadership force. Founding partner Ryan Brooks, the heart, soul and pioneering spirit of SouthNorte will stay on as brewmaster focused on continuing to creatively expand SouthNorte’s offerings.
“With SouthNorte, we’ve aimed to bring the authentic flavor of Mexico to American craft beer in a manner that evokes the thrilling and unexpected, cross-cultural vibrancy percolating along the border,” said John Gallegos, founding partner, SouthNorte.
In addition to increasing his investment in the brand, Gallegos will take on additional operational management roles in the company. A seasoned advertising and marketing executive, Gallegos is CEO of the United Collective
, a culturally-attuned, creatively driven communications group comprised of five interconnected independent agencies – built for where the market is going. Adept in understanding the complexity of unique challenges brands face when looking to reach new audiences to drive growth, Gallegos’ majority stake investment cements a renewed emphasis in creatively marketing SouthNorte and fully realizing its potential beyond its grassroots fanbase.