31 de julio de 2018
The Toyota campaign Juntos Somos Imparables won the Republica agency a Gold Stevie Award, category Communications or PR Campaign of the Year Multicultural this year. It has won three Industry prizes so far, including a Bronze Anvil from PRSA and a Communicator Award. “These honors are proof of the partnership we establish with our clients and our commitment to always find new ways to develop striking, community-centered campaigns," said the agency’s Cofounder and CEO Jorge Plasencia.
Republica is a strategy-oriented agency. “Our creative work is guided by a perception of relevant consumer trends, which, in turn, generates dialogue and engages consumers in an organic way, in their own tone and language."
And that is exactly what it has done for clients like Toyota. “Toyota is the number one automotive brand among Latinos in the U.S., and to show its connection with the Hispanic community, we knew we had to do something that would make a lasting impression. Republica wanted to honor all those traits that make Hispanics an unstoppable force in the U.S. With the campaign Juntos Somos Imparables, Toyota shared the stories of these people who will stop at nothing to achieve their dreams."
This has been an outstanding year for Republica and its clients. At the 2018 Cannes Lions International Festival of Creativity, the agency made the short-list of the PR/Use of Events & Stunts category with its Broken Crayons commercial for the non-profit Amigos For Kids organization. “It has definitely been one of the most memorable events for us. It was an honor to be acknowledged, together with some of the world's most outstanding creatives, for our pro bono campaign Broken Crayons.”
25 de julio de 2018